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Demographic Analysis
Grow Your Business with
Demographic Analysis
Do you want to know the gender profiles of your visitors and offer them the right products?
With demographic analysis data by Identifeye, you can understand who your customers are and what they need.
This way, you can enhance your customer engagement, improve your marketing campaigns, choose the best assortments, and optimize your store design based on your customers’ gender trends.
Our sensor is easy to install and can be placed at the entrance of your space. It uses advanced algorithms to detect and analyze human features and accurately determine the gender of each customer. The data is then sent to a dashboard that you can access from anywhere, allowing you to track customer demographics in real-time.
Benefits
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Customer Segmentation
Deliver a better service according to your visitors demographics and increase customer loyalty.
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Improved Marketing Campaigns
Measure the effectiveness of your marketing initiatives and tailor your advertising techniques to your customers gender trends to boost conversions.
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Merchandising Effectiveness
Choose assortments in line with your visitors gender data for better business results.
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Stock Allocation
& In-store Design
Optimize the design of your store based on the gender profile of your visitors.
Technologies we use
Ultima AI/GO
This is a combination of hardware and software that uses the latest AI and machine learning to provide the highest accuracy in visitor analytics. The sensor uses 3D active stereo vision technology and AI-based target tracking to achieve up to 99.9% counting accuracy with HD resolution of up to 1280 x 720 active stereo depth. It can count crowds up to millions in just 1 hour.
CCTV
CCTV is a video analytics software that uses your existing camera system to collect visitor data without transferring any video data to the cloud. Both technologies send the data to a dashboard that you can access from anywhere, allowing you to track customer demographics in real-time.
