Every retailer asks the same question before investing in a people counting system. “Is it 100% accurate?” It’s a fair question—because wrong data leads to wrong decisions. But it’s also important to set the right expectation. The honest answer is simple:  no retail people counter or footfall counting sensor can deliver 100% accuracy in real-world conditions. Why 100% Accuracy Is Not Realistic Retail environments are dynamic and unpredictable. Absolute accuracy breaks down no

Retail stores often focus heavily on footfall. When a store is crowded with long queues and constant movement it naturally feels like business is doing well. But traffic alone does not equal performance. Conversion shows how much footfall actually turns into revenue. It measures the percentage of visitors who make a purchase. Footfall without conversion is just volume, not performance. High Footfall ≠ High Revenue Below are the most common on-ground reasons why conversion dec

What are footfall counters used for? Once data from your people counting sensor is reliable at the entry level, its real value lies in how it is used. Accurate counting is necessary—but advanced analytics is where operational and revenue decisions are actually shaped. This article shows how retailers use people counting data on a daily basis to drive real performance outcomes. 1. Optimized Staffing: Using People Counting Solutions for Real Demand Retail demand changes hour by

You already know why accuracy matters in retail analytics. You’ve seen how unreliable footfall data distorts conversion, clouds performance analysis, and quietly weakens decision-making over time. You also understand that accuracy is not a one-time setup—it must be maintained over time as store conditions evolve. When data reliability fails at the source, operational decisions feel the impact first That understanding leads to a more fundamental question. Long before analytics

In the world of physical retail, data is often treated as the ultimate truth. We look at dashboards, Excel sheets, and CSV reports to make capital-heavy decisions based on the numbers on the screen. The most basic metric used to measure store performance is footfall. The footfall analytics figure produced by a retail people counter is often treated as a factual baseline. Retailers use this data to calculate performance metrics and compare results over time. But there’s a mo